The positive spin of Sun Media management in the face of the dictated "
weekly sameness" we have been talking about is admirable.
Take a read of how the Fairview Post, a weekly in Alberta, explains to readers changes to be made to the paper next Tuesday. TSF has highlighted a few comments in bold.
It reads:
In the more than 60 years the Fairview Post has been serving the Fairview area and surrounding communities, the paper has undergone a number of style and format changes and next week the evolution of the Post will take one more step forward.
The Jan. 12 edition of the Fairview Post will have a new look and new size. Post publisher
Scott Fitzpatrick said that
a number of readers have suggested that the Fairview Post change to a smaller, easier to read tabloid format, much like the Peace Country Sun, and given the cost of paper and printing these days the new smaller sized Fairview Post will be beneficial for everyone.
In addition to the smaller format the Fairview Post, a Sun Media publication, will be taking on a whole new look similar to other Sun Media publications. It's to keep
a more uniform look along with its sister publications, Fitzpatrick pointed out.
He noted that the front page, the sports page and editorial page will have
a new fresher look, but the paper itself will still cater to local news and issues that affect the area and its residents.
"If you can read about it in the Edmonton Sun or New York Times, I don't want it in the Fairview Post. We are a local newspaper and will continue to provide local coverage of people, politics, and issues concerning our home towns and the things that we need to be aware of," he said.
He also noted that subscription prices will remain the same, and that
the new smaller pages will help advertisers in that their ads will now have more page dominance as there will be fewer ads on the page.
"Even though the paper size will change, we are still in the business of recording Fairview and area's history one week at a time."
End of story.
Let us know how keeping external Sun Media/QMI content out of the Fairview Post works out for you this year.