Don Sinclair, a retired newsman and former Bowes executive now living in St. Albert, Alberta, comments on new weekly newspapers being launched in western Canada:
"I continue to read with interest about new weekly newspapers sprouting up in the west. They are, of course, the result of the changes in operational functions of existing weeklies owned by Sun Media (Quebecor).
"My congratulations to the latest venture in Strathmore. Long may it prosper.
"The opportunity for start-ups in rural Alberta are, of course, a gift from Quebecor to former employees, although I very much doubt that they even know it.
"As publisher after publisher bites the dust and more and more publications are being managed by a single publisher living in another community, the window of opportunity for former employees to compete with Quebecor opens wider.
"That is because senior management at Quebecor seems to lack any basic understanding of the products or the markets they serve in communities with weekly papers.
"And while the western management team should know, they are either feigning ignorance, or are towing the company line with little or no protest.
"Having been in the weekly and small daily game from 1962 until my retirement in 2001, I have an intimate understanding of how a paper in a small community works. And as former Executive VP and COO of Bowes Publishers for a dozen years, I was instrumental in acquiring many of the papers Quebecor is set on destroying.
"A weekly is only as good as the people who work there and the publisher, editor and ad manager are key members who liaise with the community every single day.
"Unlike a major city daily, these people know everyone in the community due to their positions. Relationships are formed at the council meeting, the county meeting, the chamber of commerce meeting, the hockey rink, the curling club, the minor hockey league, the local school, the local pub and dozens of other places too numerous to mention.
"The staff in total become part of that community, led by the publisher. When you tear the heart of that relationship out of a community by removing key staff members and managing from afar, you leave a void in that community.
"So naturally, the community loses any sense of feeling for the publication being a real part of their lives, and considers it an outsider since the changes. Throw in the word Quebec and you will find a certain, not unexpected reaction, by many small town western residents. In short, they never thought about who owned it before, but the new owners, and former employees, will now be sure to remind them often.
"And when a new publication comes along, with a few familiar faces from the days they felt the paper represented them, the loyalty is instantly transferred to the new publication. And so are the advertising dollars.
"It is sad to see a management team so blind to the concept that they are unwittingly destroying their revenue stream, bit by bit, community by community.
"But destroy it they will. Sit back and watch it happen over the next few years.
"Don SinclairSt. Albert, Alberta
Thank you for your comments, Don.