The Toronto Sun has been sanctioned by the Audit Bureau of Circulations "for a significant audit adjustment exceeding five percent related to its Sept. 2007 audit."
An ABC press release today reads:
"The ABC board unanimously voted to sanction the Toronto Sun for a significant audit adjustment exceeding five percent related to its Sept. 2007 audit. Although the Toronto Sun resigned its membership in ABC on April 16 of this year, the board voted to apply sanctions because the audit was conducted while the newspaper was still an ABC member and because the Sun was aware of the discrepancies before it resigned from ABC.
"ABC expects to issue the Sun’s Sept. 2007 audit report within the next 10 days. The report will show downward circulation adjustments of 21,004 average daily copies (11%), 18,191 average Saturday copies (12%), and 49,869 average Sunday copies (15%).
"Should the Sun choose to rejoin ABC in the future, it would be required to submit a plan of corrective action and undergo semi-annual audits for two years."
As noted in an Editor & Publisher story today, Sun Media, Torstar and Transcontinental Inc. pulled out of ABC in April to join the Canadian Circulation Audit Board.
Meanwhile, those Sunday losses put a huge dent in the Sunday Sun campaign to regain the Sunday sales lead over the Toronto Star.
An ABC press release today reads:
"The ABC board unanimously voted to sanction the Toronto Sun for a significant audit adjustment exceeding five percent related to its Sept. 2007 audit. Although the Toronto Sun resigned its membership in ABC on April 16 of this year, the board voted to apply sanctions because the audit was conducted while the newspaper was still an ABC member and because the Sun was aware of the discrepancies before it resigned from ABC.
"ABC expects to issue the Sun’s Sept. 2007 audit report within the next 10 days. The report will show downward circulation adjustments of 21,004 average daily copies (11%), 18,191 average Saturday copies (12%), and 49,869 average Sunday copies (15%).
"Should the Sun choose to rejoin ABC in the future, it would be required to submit a plan of corrective action and undergo semi-annual audits for two years."
As noted in an Editor & Publisher story today, Sun Media, Torstar and Transcontinental Inc. pulled out of ABC in April to join the Canadian Circulation Audit Board.
Meanwhile, those Sunday losses put a huge dent in the Sunday Sun campaign to regain the Sunday sales lead over the Toronto Star.
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