The heading for John Chambers' appointment two years ago as managing editor of Sun Media's Brantford Expositor read: New Expositor managing editor to put focus on online product
Perhaps the online focus is one reason for the lengthy apology to print readers this week for not one, but two major blunders.
"Based on the number of phone calls and emails received this week, a good number of you saw that on Thursday we ran the exact same Comment page that we ran on Tuesday." Chambers says in the apology. "Adding insult to injury, on Friday we had the exact same letters to the editor we had on Thursday."
Chambers accepts the blame and concludes:
"Simply put, I'm sorry. To our readers, our advertisers, and to all of our staff who work hard everyday, I apologize for this week's egregious errors. It IS unacceptable."
Judging by the minimal amount of advertising on most of Sun Media's cookie-cutter websites, print must still be the bread and butter for the chain.
So do you think the suits should be focusing on print until the Internet can carry the ball?