From the Toronto Sun's dynamite Sunday front page to two consecutive false fronts Monday and Tuesday, such are the the highs and lows of tabloid journalism Quebecor style.
In the old days, the Sun's ad space was dominated by stereo ads and the running joke was every home should have at least two stereo systems.
But there were no false fronts. The fronts were left to a news team highly capable of selling papers with a photo and a catchy line.
Today, car, van and truck sales dominate ad space front to back.
Once again, we ask what is the price for selling out the Sun's front page?
Whatever it is, it is not enough.