Tuesday 8 September 2009

24 gets facelift

Just in time for t.o.night's unveiling, Sun Media's free 24 Hours hit the streets in the GTA this morning with a facelift.

A Marketwire press release says the facelift gives 24 "a more contemporary and vibrant look for the fall season."

"We have decided to revamp 24 Hours to continue to meet and exceed our readers," says Chris Brockbank, VP, marketing for Sun Media.

The press release says 24 has been completely redesigned for a more modern and sleeker look, with new fonts, lively new colours and a new front-page logo.

A new look for 24 and a new afternoon newspaper.

It is a positive - and competitive - day for print media.

3 comments:

  1. Just a note: that complimentary Sun box is back at Yonge and Finch. There has been a regular pay box there for months...

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  2. Well I'm not impressed. All the new whiz-bang features and "lively new colours" make the page composition look busier and more confusing.

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  3. I agree. Too much 'meh' and not enough 'zing.'

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