The new Kingston Sub-Standard website launched last week is in protest of the decline of the once influential Kingston Whig-Standard.
The Make It Great campaign includes a petition and numerous YouTube videos of current and former readers outlining their frustration with the Sun Media daily.
Readers of the profitable newspaper are demanding a return to the glory days of the Whig-Standard when community news, sports and entertainment dominated the paper.
Out with recycled Sun Media content from well beyond Kingston's borders, a cause readers of many other Sun Media community newspapers understand all too well.
The Kingston Sub-Standard site - greatwhig.ca - says:
"The purpose of the Make it Great campaign is to demonstrate to Quebecor (the parent company of Sun Media, which owns the Kingston Whig-Standard) that the citizens of Kingston care about having a quality daily newspaper.
"The project is being sponsored by the CWA/SCA Canada – the union that represents reporters, advertising staff and others at the Whig-Standard – to give a collective voice to Kingstonians who, for years, have been expressing concern about the steady decline of the Whig."