Friday, 2 October 2009

New QMI boss

Quebecor Media today announced the appointment of two business-oriented types to key positions, including Hugues Simard as head of the QMI Agency.

QMI is PKP's dream national news agency that will be operating sans the Canadian Press next June if all goes well in the transition.

Quebecor Media's press release says:

"No stranger to strategic challenges, Hugues Simard has often been called upon to lead major corporate projects at Quebecor. He will now oversee the next stages in the development of the QMI Agency, a vitally important initiative for Quebecor Media designed to exploit the distinctive content produced by the Company's media properties across different media platforms."

His resume does not include newsroom experience, which might have been an asset as chief of a national news service.

Philippe Guay has been elevated to Quebecor Media's vice president,, national sales Toronto.

Perhaps something is lost in translation, but PKP's following comments leave us wanting to speed dial the rewrite desk:

"The responsibilities entrusted to Messrs. Guay and Simard confirm Quebecor Media's determination to continue consolidating its operations and resources to meet its customers' new expectations by capitalizing on its teams' complementary areas of expertise and combining their strengths," said Pierre Karl Peladeau.

"Changing consumer habits and new marketing approaches call for the development of novel business models that can more effectively address our customers' needs. With a solid and agile management team, we will continue building our position as a fully integrated multimedia, multiplatform company in order to offer consumers and advertisers superior value by providing comprehensive solutions."

Say what?

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