Sunday 1 August 2010

Jays up front

Kudos to the Toronto Sun's sports department for moving Blue Jays baseball coverage out of the dungeon and into the front pages this week.

Page positioning should be seasonal. Having to sift through upfront stories about the NHL in the heat of summer and a lot of other sports before getting to the Jays never made sense.

Time for the Jays and the Argos to lead the way. It will be hockey time soon enough.

And by not burying the Jays on Page 22 or so, the Sun might help boost attendance at the games.

The Toronto Sun and the Jays reaped the benefits of dedicated baseball coverage from opening day in 1977 to the repeat World Series wins in 1992 and 1993.

Coverage of the Jays' World Series wins also boosted Sun sales to new heights.

But when was the last time the Jays were on the front page of the Sun?

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