Wednesday, 28 September 2011

NADbank spin

Canadian media are spinning the latest NADbank print/web readership stats based on a survey taken from  the fall of 2010 to the spring of 2011:

TORONTO, Sept. 28, 2011 /CNW/ - NADbank today released new data revealing that The Globe and Mail's redesign one year ago has resulted in a 10 percent increase in combined print and online weekly readership, to 2,284,000 readers across Toronto, Montreal, Vancouver, Ottawa-Gatineau, Calgary, Edmonton and Halifax. 

National Post
The National Post has seen significant readership gains nationally, and especially in the key market of Toronto, according to the latest NADbank figures released Wednesday.

The Toronto Star has boosted its dominance as the most-read newspaper in the Greater Toronto Area, according to the latest newspaper readership study released Wednesday by the Newspaper Audience Databank (NADbank). 

Toronto Sun 
TORONTO - The Toronto Sun scored a hat trick in the latest readership study of this city’s newspapers. While our chief rival continued to show stagnant newspaper readership growth, the Sun saw stellar results in our daily, Saturday and Sunday products.

A Canadian Press story
TORONTO - At least three-quarters of the adults in major Canadian cities read either a printed or online edition of a daily newspaper each week, a readership study published Wednesday by NADbank Inc. suggests.


  1. But newspapers are dying that's why PKP is cutting them to the bone, isn't the spin he's been putting on cutbacks for years?

  2. "Stellar," "increase,' "growth" ... wow, it appears to be boom times in the newspaper industry! Can't wait for this year's Christmas bonus!

    ( ... or a friggin' camera that works, or cable TV in the newsroom again, or a water cooler, or ... )