Adding Mike Strobel to the Sunday Sun stable of columnists is good news and a positive move in the campaign to attract more Sunday readers.
Mike has a faithful following during the week, but a lot of Sunday Sun readers who do not buy the Sun Monday through Saturday probably do not know his name or his style.
They are in for a treat.
Mike is at his best when his topics are off beat, so maybe he will save the weirdest of weird for his new Sunday columns.
The Sunday Sun needs about 60,000 more readers to regain its No. 1 status in Sunday sales in Toronto.
Strobel on Sundays can only help the count.