Yesterday's announcement that Quebecor and Canwest have agreed to deliver competing newspapers takes us back to the 1950s.
Way back when newspaper carriers in Toronto were allowed to deliver both the Toronto Star and Toronto Telegram.
They were both afternoon newspapers and all was harmony until the Toronto Star gave carriers notice they could no longer deliver both papers.
It was the Star or the Tely. Most carriers at the 22 Barton Street agency opted for the Star.
The Star always showed an interest in what carriers were thinking.
During Hurricane Hazel in 1954 carriers were given the option to deliver, or not deliver. We opted to deliver and one customer - there is always one - complained about her paper being wet.
In the 1950s, the Star also asked carriers if they would deliver papers on Sundays if the Star published a Sunday paper. We're not sure of the results of that survey, but a Sunday Star was put on hold for 20 years.
Details of yesterday's Quebecor/Canwest agreement weren't released, so we don't know if it is strictly printing plant to distributor deliveries in Toronto, Ottawa and Calgary, or home deliveries as well.
And it is not known how many Quebecor distribution jobs will be lost.
But it certainly does appear to be an opening for Quebecor to take control of Canwest newspaper assets down the road.
Last, but not least, net income for the not-so-struggling Quebecor Media were up 33.6% in the second quarter ending June 30.
Shareholders are content.
Can we say the same for its newspaper employees?