Updated re Belleville, Niagara
The key wording in one Newspaper Audience Databank recap is print readership during 2009 was "stable." So much for the doomsday folks who have been prematurely holding wakes for print media.
Well, stable for some newspapers, like the Toronto Star and Globe and Mail. A Toronto Star story says the Toronto Sun's weekday readership "plunged 21.5 per cent to 372,300" and the National Post "fell 13.5 per cent to 167,800."
Meanwhile, Metro Canada is euphoric.
As is the Calgary Herald.
And the Globe and Mail.
The Toronto Star is also upbeat.
We await Sun Media spin.
First in, the Orillia Packet & Times
Niagara Falls Review