Are the days of Sun Media newspaper deliveries to areas beyond their community borders coming to an end?
Could readers beyond the GTA soon lose the option of buying the Toronto Sun print edition at a premium price in local retail outlets?
News this week that the Peterborough Examiner is eliminating delivery to retail outlets in Port Hope, Cobourg and beyond could be a new trend in Sun Media penny-pinching.
The Examiner has advised Port Hope retailers:
"Thank you for your support of The Peterborough Examiner throughout the years.
"Due to rising costs of distribution, gas and car maintenance, we will no longer be servicing your area.
"As of Monday January 31, 2011, you will no longer receive The Peterborough Examiner in your store."
A TSF tipster says readers of the daily beyond the Peterborough distribution area can still order it by mail. Same day delivery? Doubt it.
Or they can pocket the $1.25 per printed edition and read the limited online version for free.
Another tipster says the Lindsay Post has also reduced its daily retail distribution area.
So there could come a day when the convenience of picking up the Toronto Sun's print edition beyond the GTA will be a memory.
Ditto for all of the other Sun Media newspapers across the chain.
Readers who do not find online newspapers their cup of tea won't be happy, but keeping the print customer satisfied isn't a Sun Media priority.
Meanwhile, advertisers face reduced exposure in tough economic times.