Monday, 31 January 2011

Sun colours

The people in charge of the crayons at the Toronto Sun should reconsider colour schemes in ads and stories that induce eye strain.

Print newspaper customers should not have to make an effort to read text, but that has been the case with the ill-advised use of some colours.

The Casa Loma ad on page 70 of the Sunday Sun is a classic example of poor colour coordination.  If it was a Sun display ad department creation, we'd ask for a refund or deep discount.

There have also been feature articles and story sidebars in the Sun that have turned reading into a chore.

The Toronto Sun championed the use of colour in the late 1970s. It still excels, but quality control is occasionally lacking when it comes to ease of reading the paper.

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