Tuesday, 27 November 2007

Bureau has muscle

The federal Competition Bureau does have muscle.

Readers of the Toronto Sun, Toronto Star and Ottawa Citizen will soon be viewing Premier Fitness Clubs ads correcting several misleading ads.

A Canadian Press story says the fitness chain has also agreed to pay a $200,000 penalty as part of a settlement with the Competition Bureau.

The chain will also have to "display a corrective notice in its clubs and on its website."

"The agency says Premier Fitness Clubs did not adequately disclose additional fees that consumers would have to pay in some of its advertising of membership offers on the radio, billboards, storefront signs, newspapers and flyers from 1999 to 2004," says CP.

Health club members who have ever felt duped by fine print and misleading ads will no doubt do handstands over that news.

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