Friday, 2 November 2007

Front page sellout

How much does it cost car companies to take control of the Toronto Sun's front page - the tabloid's greatest asset when it comes to street sales?

What amount of money is so irresistible to Quebecor that it is willing to disrupt the news flow of the first three pages of the Sun, as it did again today?

Here we were elated about the Toronto Sun moving into its 37th year with more optimism than in the previous year and WOMP there it is - Big Blue.

Interesting juxtaposition: the "1,100 Auto Jobs Axed" headline re Chrysler job losses in Brampton to the left and a Hyundai Sonata horoscope ad to the right. Talk about irony.

The Toronto Sun being a Scorpio, here's our own horoscope slant:

"It is time for you to take a step back and look at the big picture. Analyze this. Ask yourself if this is the right path. Is this what you want to do with your widely praised tabloid image?"

The Toronto Sun is not destitute. No need for garage sales. So why sell out the front page?

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