Tuesday, 15 June 2010

Be brief, eh?

We've said it before and we'll say it again, Quebecor press releases suck.

The biggest media story of the day was the official announcement that Quebecor Media and Sun Media are seeking approval for a national all-news cable television slot.

This is how Quebecor Media's press release begins:

TORONTO, ONTARIO, Jun 15, 2010 (MARKETWIRE via COMTEX) ----Pierre Karl Peladeau, President and CEO of Quebecor Inc., Quebecor Media Inc. and Sun Media Corporation, today announced that Quebecor Media, through a partnership between its two subsidiaries TVA Group and Sun Media Corporation, will be challenging the English Canadian TV news establishment by investing in a new hard news/straight talk English specialty channel called SUN TV NEWS.

Embarrassing, wordy (58), ego-driven, convoluted, amateurish, style-challenged, structurally deficient, kiss-ass - take your pick, they all fit.

You can read the remainder of the press release at FoxBusiness.com, a Fox News Network site that obviously doesn't rewrite crappy press releases.

People in the communications business should know better.

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