Monday, 12 July 2010

Promo deficit

A TSF comment posted that is in need of highlighting. It reads:

Quote: "The biggest cheerleader you could find in print media circles . . ."

Absolutely right. In today's world, with a hundred TV channels and a zillion web sites, marketing and promotion is the most important part of any business. Marketing is the only thing that generates money, everything else generates cost.

Pat Surphlis and Sun promotions: Women's Fitness weekend, public tours of the Sun building, annual open house, Sunshine Girl appearances at various events and fundraisers, big groups of contest winners vacationing down south - all great ways to connect with the readers, which no other newspaper in Toronto ever did.

Today, who cares?

1 comment:

  1. yeah...let's get serious here ....all the studies and marketing data show readers don't matter.

    It's advertising that matters...ooooooh, yeah and the ability to leverage brand to other let's put all our money into a FOXNEWS NORTH...yeah, that's it....good idea....I'm so smart....

    Screw connecting. Screw those penny ante fishing derbys...screw all that...It's a national brand...we don't need no stinkin' local connections.

    -PKP, a legend in his own fantasy.