Monday, 12 July 2010

World Cup V

What do Spain, Paul the Octopus and Sun Media have in common?

They all performed like champions during the World Cup in South Africa.

What the dispatched three-man Sun team - Morris Dalla Costa, Mike Zeisberger and Gareth Wheeler - did throughout the soccer fest is whet the appetite of Canadians for a team worthy of the 2014 World Cup in Brazil.

And thanks to extensive and stimulating coverage of a sport that can leave the uninitiated perplexed, perhaps there will be more interest in packaging a Canadian team that can qualify for 2014.

For the past few weeks, the World Cup did for South Africa what the Winter Olympics did for Canada - unite and inspire.

But all good things come to an end, which means Sun sports will again be dominated daily by coverage of the losing Leafs, the losing Jays, the losing Raptors etc.

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