Tuesday, 9 September 2008

The $1.50 Sun

The cost of the daily Toronto Sun beyond the GTA will be hiked to $1.50 plus tax as of Oct. 6.

The price hike would have been an excellent opportunity to make peace with retailers and readers by charging $1.43, plus tax, or a tidy $1.50.

But retailers have been told it will be $1.50, plus tax, or $1.57, which means more of the same bloody nuisance with the pennies.

The retailer said the Sunday Sun will be hiked to $2.50, plus tax.

That is ballsy of Sun Media to deprive Sunday Sun readers of a television guide in all but "selected areas" then up the price.

Less for more. Quebecor economics.

As for the GTA, it sounds like the Sun will expand its recent Friday price hike to $1, plus tax, to Monday, Tuesday, Wednesday, Thursday and Saturday.

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