Tuesday, 23 September 2008

Post times

A quick poll.

When it comes to post times for online news and sports stories, which format do you prefer?

(a) Last Updated: 22nd September 2008, 11:24am (Toronto Sun)

(b) Updated 3 hours ago (Osprey newspapers)

(c) Sep 22, 2008 11:47 PM (a mix with 38 min. ago) (Toronto Star)

(d) Published: Wednesday, September 17, 2008 (National Post)

(e) September 22, 2008 at 9:33 PM EDT (Globe and Mail)

Osprey's "Updated 3 hours ago" has our vote. It is tight and bright with a sense of news being posted as it is happens. You don't have to do any time math to determine the freshness of a story.

Torontosun.com's post time format is too lengthy, as is the National Post format.

It is surprising how convoluted web minds at the flagship Toronto Sun can get when they are not thinking KISS.

Last Updated: 22nd September 2008, 11:24am makes no sense if you are trying to convey up to the minute news.

It also fails Sun Media's new style guidelines.

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