The Toronto Sun launched its digital E-edition this morning for online viewing, or for downloads to your computer, BlackBerry or iPhones.
Free is always good and this E-edition - a complete daily Sun, ads and all - will be free for 14 days. After that, it is $4.99 a month.
The Winnipeg Sun launched an E-edition months ago and the response encouraged Sun Media to expand the online service to other Suns and the free 24-Hours newspapers.
It really is a huge bonus for Sun faithful who don't want to miss an issue but don't live in the delivery area and because of ill health or age can't always get out to buy the paper.
Steve Angelevski, Sun Media's corporate VP of reader sales and service, says in a Sun story: "It's a great way to stay in touch with the Toronto Sun when readers go on vacation - especially for snowbirds who go south for the winter."
The online edition will also appeal to Sun readers around the world, including some former staffers now living in distant lands.
What is a giant leap in media communications in this computer age is readers will be able to "translate Sun stories into 12 different languages including Spanish, Italian, Mandarin and French."
And, by golly, the E-edition also has a news ticker.
We still prefer to buy the paper daily out here in the boondocks, so we're hoping the E-edition is not the death knell for distribution of the print edition beyond the GTA.
Old habits die hard.
Besides, not everyone owns a computer. Look at John McCain.
Just one question for torontosun.com. Can you not provide hyperlinks in your promotional stories? Why have readers go looking for a link to the E-edition?
It's not rocket science.