In this week's WTF development, TSF presents Northumberland Today's answer to Sun Media ad department cutbacks:
All participants receive a coupon for free food, the winner a gift certificate - and a lesson in how to run a community newspaper on the cheap.
We all know how open competitions for Sun Media's advice column worked out.
And citizen journalists feeding Sun Media free tips, photos and video footage? Don't get us started on that free content bonanza.
FYI: Northumberland Today is a three-in-one Sun Media newspaper that merged the Port Hope Evening Guide, Cobourg Star and Colborne Chronicle in February 2009.