Darren Zettler, a Brantford Expositor read fed up with typos in the Sun Media daily challenged the editor to print his letter to the editor.
It got published.
"I am a subscriber of the Expositor six days a week and read it daily. Over the years the number of spelling mistakes I find in the newspaper has been astonishing to say the least.
"Saturday's headline that read "Judge sides with city on injuction" was the straw that broke the camel's back. This was a front page headline.
"I would strongly suggest that the Expositor staff all turn the spell check feature to ON in the settings of their computer's word processing program and that those people in charge of proof reading (assuming that there is someone who does this) please start to do their job.
"I also wonder if the editor of the paper has the courage to print this letter."
To their credit, editors at the London Free Press, Sudbury Star, Brantford Expositor and other Sun media newspapers are publishing letters critical of their products.
What is done about reader complaints is another matter.
In the old days at the flagship Toronto Sun, letters from readers taking the tabloid to task for botching something in print usually prompted an apology and a promise to shape up.
But those were the days when we had ample staff, including proofreaders, and the time to minimize errors before the presses rolled.