Don't tell anyone in management, but a Florida newspaper is paying its reporters to sell ads.
A Miami News Times blog story says:
Even in this rapidly changing media environment, there's one golden rule any news publication worth the paper its printed on still abides by: a strict wall between sales and editorial. Well, the Daytona Beach News-Journal has decided to offer bonuses to its editorial staff for selling advertisements and subscriptions.
Yikes. So how much will editorial staffers make selling ads?
"Anyone selling a three-month subscription to the paper would get a $25 bonus, or $50 for a six-month subscription. Anyone selling $100 worth of advertising would get $50."
What are we up to now in the man department, for reporters, five-man? Reporter, photographer, videographer, on-air sound/video newscaster and ad salesman?
That could be six at some Sun Media newspapers where reporters are expected to do the office cleaning.
Egos must be taking a beating with all of these new job descriptions.