Friday, 9 April 2010

New SM paper?

Following a decade of massive print media cutbacks, the following TSP tip sounds like a contradiction of PKP's Sun Media strategy, but here goes . . .

The TSF tipster says Quebecor is considering launching a free evening newspaper in Montreal modeled on t.o.night in Toronto, which was launched last September.

"t.o.night employees claim to have witnessed what appear to be Sun employees studying their approach in Toronto, while Metro has confirmed it is not t.o.night entering the Montreal market.

"La Presse says that a job posting has been made on a French editorial website requesting 'multiple journalists for a new Quebec paper' and this is what led to more information coming out on the story."

t.o.night is a glossy, independent effort that is distributed free weekdays in downtown Toronto between 3:30 p.m. and 6:30.

The TSF tipster says "a number of sources have confirmed to some of the free dailies in Toronto that Quebecor and its Sun Media family" are considering the Montreal launch.

As you know, 253 Sun Media employees have been locked out at the Journal de Montreal for more than a year while management publishes the daily newspaper.

How a free evening newspaper would play in the lingering labour dispute is another story.

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