Wednesday, 25 March 2009

Print rules

Updated re Winnipeg, Calgary (No 2008 Sun Media spin found)
Print newspapers remain kings of the roost in Canada as 2008 NADbank readership figures released today clearly show. Stats that must be sobering for conglomerates abandoning print media for the Internet.

Coverage we have found online today:

Calgary Herald: Herald reports major readership growth in key demographics

Calgary Herald print and online readership grew by more than seven per cent year-over-year, solidifying the organization’s position as the city's leading media source.

Winnipeg Free Press: Free Press combined readership No. 1

The Winnipeg Free Press had the highest combined readership of any major city in Canada in 2008, according to new industry figures released today.

Editor & Publisher: Canada's Newspaper Readership High, But Not on the Web

NEW YORK Almost 75% of Canadian adults read a print edition of a newspaper each week, according to the Newspaper Audience Databank (NADbank). However, online readership is still very small. Only 4% of adults read newspapers online exclusively. Less than 20% of adults read a newspaper online during the week, a 13% increase over 2007.

Globe and Mail: Globe and Mail Has Largest Combined Print & Online Readership of Any Newspaper

TORONTO, March 25 /CNW/ - The 2008 newspaper readership data released today by NADbank shows The Globe and Mail has the largest combined print and online readership of any newspaper in Canada; a weekly average of 2.93 million, up 4 per cent from last year.

Toronto Star: 2008 NADbank results show Canada's most-read newspaper maintains unrivalled lead over Toronto competitors

TORONTO, ONTARIO--(Marketwire - March 25, 2009) - The Toronto Star increased its total newspaper and online readership in 2008 in the Greater Toronto Area and maintained its strong lead over all Toronto newspapers in the number of readers on a daily and weekly basis, according to the latest newspaper readership study released today by the Newspaper Audience Databank (NADbank).

Also see Toronto Star story


  1. Will all of this readership allow newspapers to collect more ad revenue? This is the issue, even for the hardcore news person. A billion readers and 25 cents won't buy you a cup of coffee.

  2. Reading some of those news releases, it would seem the jump in readership is online, while newspaper sales continue to decrease.

    So maybe they'll be able to charge more for the online ads.

  3. Who the hell would want to advertise on those god-awful Osprey websites? They are hideous. ... most of the Suns sites aren't updated on a regular basis either.

    But PKP wants web web web and yet he fires a lot of web-savvy employees.