Monday, 2 April 2007

Confirm or deny

The 2007 Print Measuring Bureau (PMB) survey results for the Toronto Sun were:

Monday through Friday - 875,000, down from 1.325,000 in 2006, a decrease of 33%;

Saturday Sun - 672,000, down from 1,268,000 in 2006, a 47% decline;

Sunday Sun - 893,000, down from 1,029,000 in 2006, a 13% drop in readership.

PMB survey numbers reflect exposure to the tabloid (the number of people who share a Sun at home, work, eateries, libraries etc.) not direct sales circulation.

Those figures, released Thursday, explain why the Toronto Sun dropped PMB stats from its Comment section masthead on Friday.

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