A new free afternoon daily newspaper is apparently heading Toronto's way this fall, says a TSF reader.
We have no idea how legit this tip is, but the reader included a link to a mock front page of a print paper called Tonight.
"A group is planning to launch another free newspaper in Toronto in the fall, going after 24 Hours and Metro," says the tipster. "The twist is that it will be an afternoon paper, so news will be fresher for people on their way home from work.
"Kind of a mystery who's behind it, but doesn't seem to be any of the big media companies."
Interesting development, considering a recent report that the circulation of free morning newspapers is slipping. But a free afternoon newspaper might be workable if focused on the latest news, sports and entertainment - and evening events.
The hordes are off work and on the way home, or heading for a night on the town. What's on the tube tonight? What's on in town tonight? Sports, nightclubs, theatre, movies etc.
Personally, we miss afternoon dailies. You are guaranteed all of the sports scores from the night before and reviews of concerts that miss the early deadlines of morning papers.
If Tonight is a go, any other info about proposed content and its backers would be appreciated.
Who knows, maybe some of the Toronto Sun's finest who were laid off are getting back in the biz.
That would be an exciting development.