The Toronto Sun's newest extreme makeover will be unveiled Tuesday and we await the new product with nervous anticipation.
We know it will be smaller in size - not that size matters - but promises of more colour and more visual elements makes us wonder if any of the original Sun will survive.
The previous makeover a few years ago while Neil Fowler was publisher received a lot of negative publicity and the critics are still lamenting the changes to fonts and other cosmetics.
Mike Power, the Sun's new publisher, is quoted in this teaser in today's Sun:
A message to our readers.
Beginning Tuesday, we're taking a little bit off the top and improving our look, while continuing to deliver the news and features you enjoy in your Toronto Sun.
Our new, slightly shorter page allows us to trim production costs and provide environmental benefits by reducing our annual paper usage by more than 2.6 million kilos.
We'll also be introducing some exciting design improvements, bolder and more colourful with more visual elements to give you an even more entertaining and informative read.
"What isn't changing is our commitment to bring you the news, sports, comment, lifestyle, entertainment and business content you depend on in your daily Sun in the same informative and engaging manner," says publisher Mike Power.
As always, we welcome your feedback.
Let us know what you think of our new look by e-mailing mike.power@sunmedia.ca or calling 416-947-2080.
We know it will be smaller in size - not that size matters - but promises of more colour and more visual elements makes us wonder if any of the original Sun will survive.
The previous makeover a few years ago while Neil Fowler was publisher received a lot of negative publicity and the critics are still lamenting the changes to fonts and other cosmetics.
Mike Power, the Sun's new publisher, is quoted in this teaser in today's Sun:
A message to our readers.
Beginning Tuesday, we're taking a little bit off the top and improving our look, while continuing to deliver the news and features you enjoy in your Toronto Sun.
Our new, slightly shorter page allows us to trim production costs and provide environmental benefits by reducing our annual paper usage by more than 2.6 million kilos.
We'll also be introducing some exciting design improvements, bolder and more colourful with more visual elements to give you an even more entertaining and informative read.
"What isn't changing is our commitment to bring you the news, sports, comment, lifestyle, entertainment and business content you depend on in your daily Sun in the same informative and engaging manner," says publisher Mike Power.
As always, we welcome your feedback.
Let us know what you think of our new look by e-mailing mike.power@sunmedia.ca or calling 416-947-2080.
Exactly the same squib ran in the Ottawa Sun Monday, July 27 except the quote was attributed to Publisher Rick Gibbons. Who new the Ottawa Sun would save 2.6 million kg of newsprint by trimming a little bit off the top? More centralized content where, in this case, supine publishers have words, or worse, stuffed in their mouths by HQ honchos.
ReplyDeleteExactly the same squib ran in the Ottawa Sun Monday, July 27 except the quote was attributed to Publisher Rick Gibbons. Who knew the Ottawa Sun would save 2.6 million kg of newsprint by trimming a little bit off the top? More centralized content where, in this case, supine publishers have words, or worse, stuffed in their mouths by HQ honchos.
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