Friday, 10 April 2009

Great Ideas awards

Sun Media's Northumberland Today, the three-in-one paper out Cobourg way, has won three Canadian Newspaper Association Great Ideas Awards.

Kudos, with information from the story, for a:

First place in Advertising Print (small market under 25,000) for Secretly Followed Santa: A new approach to the annual Christmas Gift Guide, a hit with local businesses.

Second place in Special sections/Magazines for Beautiful magazine: Launched in December, it features profiles of innovative, successful county women in entrepreneurial businesses. Written by staff writer Valerie MacDonald. Sales Manager was Marcia Atkinson, photos by Ted Amsden, magazine layout by Darren Catherwood. Editorial director was Mandy Martin.

Third place place in the same category for the Highway of Heroes section: A four-page photo feature last Remembrance Day, featuring photos by Pete Fisher, and individual DND portraits of every fallen Afghanistan soldier. Sponsored by Thomas Pontiac, with a full-page, 1940s wartime ad from their archives. Editorial director was Mandy Martin.

The three awards were from 110 submissions.

"These awards reflect not only on the creativity and vision of our small staff, but on the faith that our readers and advertisers have in us," publisher Gordon Brewerton said. "For our small group to better media giants such as the Toronto Star, the Montreal Gazette, and the Calgary Herald, is something that the entire County of Northumberland can be proud of."

Excellent, positive community newspaper input by one and all. We're wondering if any of the employees recently trimmed from the staff worked on the winning entries.

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