Tuesday, 13 January 2009

A Chicago twist

When the going gets tough in print media, the tough get going.

All of the others bury their heads in the sand with muffled cries of "the sky is falling, the sky is falling."

Down Chicago way, there is something new in the battle against the downturn.

The broadsheet Chicago Tribune will introduce a 75-cent tabloid on Monday for weekday sales in newspaper boxes, newsstands and transit stations. Home subscribers will continue to receive the broadsheet edition.

The story on chicagotribune.com says: "Tribune executives said they believe publishing near-identical versions of the paper simultaneously in broadsheet and compact editions is unprecedented among major U.S. dailies."

Monday's new street-sale tabloid will be free for the day.

The story says the Tribune's RedEye, a free commuter tabloid launched in 2002, will remain unchanged.

(The publisher's memo to staff.)

Chicago newspaper readers have posted dozens of comments, ranging from "why bother?" to "excellent idea."

The Toronto Sun got it right from the start in 1971 by going tabloid instead of broadsheet.

1 comment:

  1. Sam Zell refused to accept that the internet had changed competition. Now readers can get more news faster and cheaper on the web - and Tribune Corporation has simply ignored the shift. Lowering paper cost will not save the Chicago Tribune and LA Times. It will take a new leader, and a new strategy. Likewise, making employees work for free is no solution for the market shifts making USAToday and Gannett less viable. Read more at http://www.ThePhoenixPrinciple.com